In the contemporary scene, universities have to compete with many off campus housing options to attract students to campus residential settings. To do this, they have to provide a unique experience to add value to on campus living. UB has explored several innovative approaches since its entry into the SUNY system. These include Ellicott Complex, a modern version of the residential quad, Governor’s Hall, an experiment in creating group identity and, most recently, Greiner Hall, an experiment in sustainable living. This studio examined options for a new campus residential building at UB that can complement existing options and provide a more urban living environment. The work was informed by a post occupancy evaluation of Greiner Hall and Ellicott Complex conducted by the Instructor and his colleagues at the IDeA Center.