By Design

by Ralph Caplan



An inspiring resource for design students, professionals, or anyone else who could benefit from a fuller appreciation of the design process, By Design vividly shows how design affects our most significant human activities. A network of engrossing stories illuminate the process as it applies to architecture, industrial design, interior design, fashion design, graphic design, and the design of business and social situations. It is the perfect accompaniment to a broad area of foundation courses for designers-in-training. This new edition of the popular classic features updated examples of timeless ideas, illustrated in full color. A concluding chapter discusses what has, and has not, changed since the first edition, examining design responses to radical technological development and shifting consumer demands.

Additional information


By Design


Ralph Caplan

Year Published



St. Martin's Press

Publication City

New York



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